Hoot Media Ltd have been working closely with The Dartmoor Preservation Association (DPA) to update their website and logo, which was in need of a revamp.

The Dartmoor Preservation Association (DPA) has been at the forefront of protecting and conserving Dartmoor since 1883 and is one of the oldest organisations of its type in the country. The DPA has a hard-won reputation for opposing activities which threaten the National Park.

Our brief was to update the DPA logo, carrying out a re-branding and public relations exercise to increase public awareness and distinguish the DPA from the many other organisations with similar names. Similarly, the website needed to enable visitors to quickly and easily navigate their way around the site, whilst looking professional, traditional and uncluttered. Being a membership driven organisation, particular importance was placed upon joining and donating.

The Logo

There were a number of key elements to include in regards to the DPA heritage such as the Bowermans Nose tor, the greens and purples (moorland and heather) and the ‘DPA’ acronym. In short, the logo needed to evolve, maintaining the traditional feel of the previous logos – that dated back to 1883 – whilst incorporating a contemporary cleaner look through the Bowermans nose mark.

The Website

The Dartmoor Preservation Association website appeals to a wide range of users, from those wishing to support and conserve Dartmoor to those finding out about its archaeology, events or upland farming. The responsive website has a wealth of information with portal images implemented to enable users to find the various sections and large images reflecting the diverse and fascinating ecology of Dartmoor.

With a loyal membership base that’s growing year upon year, being ‘part of Dartmoor’ needed to enable and encourage the general public to join. The easy-to-use content management system makes updating the website quick and simple, with selected members having their own secure login area.

To visit website, go to www.dartmoorpreservation.co.uk